A viral TikTok video has catapulted a simple 7-Eleven hot sandwich to must-have status for many foreign tourists in Thailand.
The video, shared on January 27, 2026, by TikTok user @kaicoaching, a foreign tourist, shows the creator heading straight to the hot sandwich section of a 7-Eleven store before buying several packs without hesitation.
@kaicoaching Dad's back, can't stop won't stop. #foodtok #thailand ♬ Green Onions – Booker T. & The MG's
Rather than featuring dishes from a famous restaurant, the video focuses on a familiar everyday product for most Thais.
We see the tourist buying four ham and cheese sandwiches at once, suggesting a strong craving after having tasted them during a previous stay in Thailand.
Once chosen, the sandwich is placed in a metal mold, then pressed and heated on the spot, like a panini, until the bread, often with a croissant flavor, is crispy and the cheese is melted.
And it only costs around thirty baht (about 0.80 euros), a small taste of the West at a modest price, which explains its popularity among Western travelers.
Thais surprised by this enthusiasm
Hot sandwich section in a 7-Eleven store in Thailand. Photo: Jennifer Ristau
The video quickly attracted online attention, sparking a wave of comments from Thai users.
Many were surprised that such a basic snack, often overlooked by locals, could be considered a must-have product by foreign visitors.
Some noted that while the sandwich originated in Western cuisine, the version sold in Thailand seems to particularly suit international tastes.
Others added that Thai consumers tend to be selective when it comes to food, suggesting that products popular with locals are also likely to appeal to visitors.
Several users also pointed out that 7-Eleven stores have become a common stop for tourists looking for a typically Thai everyday experience.
The toasted hot sandwich from 7-Eleven often creates a buzz among foreign tourists on social media, it is recommended as a must-try product during a stay in Thailand.
See also:
Thailand: a tourist spends €2.80 in a 7-Eleven, his video goes viral
A British tourist vandalizes a 7-Eleven in Bangkok, Thailand
Unusual: a monitor lizard sows chaos in a 7 Eleven store in Thailand
Source: Khaosod English
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3 comments
When Western junk food accompanies tourists (some) on their vacation in Thailand!
The Thai youth, through the over-industrialized preparations of food products based on carbohydrates and saturated lipids, have become addicted to this food, whether it's in American-European fast food or 7-Eleven convenience stores, I notice, in comparison to my reflections as a conquering male 15/16 years ago, when I settled in the country, on the beauty and fluidity of the curves of Thai women of all ages, that these curves, over the years, have taken increasingly wider turns, with the appearance of a poor-quality asphalt layer, doubling the extent of their shadow on the sand of the beaches and the sidewalk of the cities…
There, where in 2010, we could fear an aggravated stiff neck from turning around to look at the Thai women, more attractive one than the other, I must admit that today, I am filled with sadness when I see a significant proportion of young people and school-age girls who come to stock up at lunchtime with these sandwiches, hyper-caloric drinks and other pastries with 50% sugar, and who display a physique more like the jars of salted meat of ancient Egypt, than the amphorae of sweet wine of the Greek gods!
If, in addition, a few tourists "addicted" to lipids and carbohydrates make free publicity for the companies that produce these prepared foods (we see here the result of just one "spot" of this kind on social networks), we should not be surprised by the poor dietary direction taken by an increasingly significant percentage of Thai youth towards this industrial junk food, while Thailand, and more generally traditional Asian ancestral cuisine, gives pride of place to a balanced diet rich in fiber, vegetables, fruits and spices with multiple flavors and aromas…
I now regret the time when Thai rapper Milli promoted glutinous coconut and mango rice on a Californian stage during one of her concerts!
With that, I'll prepare my diced chicken with carrots, broccoli, small Thai eggplants and Chinese cabbage, topped with a coconut green curry sauce... "Khen Khi Waen Kaï"!
Enjoy your meal..
About 50 years ago, we were already eating this kind of industrial "croque-monsieur" in all the cafes in Belgium and northern France…
Sad social networks, coming to Thailand to promote this kind of product and then make a buzz… very sad social networks…
Yes, it's junk food, but it's nice to be able to easily find this kind of product in 7-Eleven stores, you just have to not overdo it!
There are also chocolate containers designed to be eaten hot, but when they are just slightly reheated or left outside, they taste like good chocolate mousse.
It's good for tourists and expats.
Regarding the weight gain of the population in Thailand, I think it's mainly due to the fact that, as I observed during a trip to the United States, they abuse ultra-sugary drinks.
There's also cow's milk, considered by many to be a healthy drink, but which is poorly tolerated by many Asians and causes them to gain weight.
That and bread!
A friend who was overweight and, on my advice, stopped drinking milk, has lost a lot in the past few months.