Thailand welcomed a record influx of tourists during Chinese New Year

Thailand has consolidated its status as one of the most sought-after tourist destinations during Chinese New Year celebrations.

Reports indicate that the country's tourism sector has seen an exceptional surge in travel interest.

Especially from visitors looking for cultural festivities, warm climate and world-class hospitality.

According to data released by Agoda, a leading digital travel platform, Thailand saw a significant increase in accommodation searches ahead of the festival, which kicked off on February 5.

While Bangkok is the most popular city, other major cities such as Pattaya, Chiang Mai and Phuket have also seen notable growth in bookings.

Government agencies, tour operators, and hospitality providers recognize this momentum and are working to strengthen Thailand's appeal, with the aim of making the country the top destination for Chinese New Year in the coming years.

Bangkok's Domination in Chinese New Year Tourism

Chinese New Year in Bangkok. Photo: Learn Thai with Mod

Bangkok, Thailand's bustling capital, has emerged as the most popular destination for Chinese New Year celebrations.

The city, known for its grandiose temples, bustling night markets and historical monuments, attracted the highest number of searches and bookings.

Data shows that accommodation requests for Bangkok increased by 70% compared to the previous year, demonstrating a strong recovery and renewed interest from travelers.

One of Bangkok's main attractions during the festival is its iconic Chinatown, where elaborate dragon dances, fireworks, and traditional Chinese performances create a mesmerizing cultural spectacle.

Visitors are drawn to the city's vibrant blend of old-world charm and modern amenities, ensuring a seamless and comfortable travel experience.

Government spokesperson Aekvarunyoo Amrapala emphasized the administration's commitment to strengthening Bangkok's global reputation. With new cultural events and programs planned throughout the year, the city is expected to maintain its status as a top destination for festival-goers.

Pattaya and Chiang Mai among the best destinations

Chinese New Year celebration in Chiang Mai. Photo: Mcot

After Bangkok, Pattaya in Chon Buri province and Chiang Mai in northern Thailand rank second and third respectively among the most popular destinations.

Agoda recorded a 38% increase in accommodation searches for Pattaya and 55% for Chiang Mai, compared to the previous year.

Pattaya, a seaside city known for its lively entertainment and pristine coastline, offers visitors the perfect blend of relaxation and excitement.

Chinese tourists, in particular, appreciate its luxurious resorts, scenic viewpoints and themed attractions.

Chiang Mai, on the other hand, offers a completely different experience.

The cultural capital of Thailand, it seduces travelers with its ancient temples, misty mountain landscapes and rich Lanna heritage.

The city's unique blend of history and nature, along with its thriving night bazaars and traditional performances, make it a top choice for tourists seeking an immersive experience.

The remarkable growth of lesser-known destinations

Chinese New Year at Puea Tao Kong Kao Shrine in Khon Kaen. Photo: Let's Go!

Beyond well-established tourist centers, an interesting trend is emerging: travelers are seeking out lesser-known destinations.

One of the most prominent is Khon Kaen, a city in northeastern Thailand, which saw a staggering 2,964% increase in accommodation searches compared to the previous year.

Khon Kaen's growing popularity can be attributed to its deep-rooted Thai-Isaan culture, beautiful natural parks, and expanding infrastructure.

Thanks to improved connectivity and increased promotional efforts, the city is becoming a rising star in Thailand's tourism landscape.

The Thai government actively supports the development of regional tourism, encouraging travelers to explore beyond traditional hotspots.

This strategy is part of efforts to distribute tourism revenue more equitably across the country and reduce overtourism in popular regions.

Phuket and Hat Yai also get a boost

Chinese New Year in Phuket. Photo: Phuket.net

While Bangkok, Pattaya and Chiang Mai remain the top choices, Phuket and Hat Yai also saw an 80% and 30% increase in accommodation searches, respectively.

Phuket, renowned for its crystal-clear beaches and luxury resorts, continues to attract high-end travelers.

The island's blend of adventure, relaxation, and vibrant nightlife gives it a lasting appeal to first-time and returning visitors alike.

Hat Yai, located in southern Thailand near the Malaysian border, is another destination that is gaining ground.

Often favored by Malaysian and Singaporean tourists, it offers a rich cultural experience, affordable shopping and an exciting culinary scene.

Tourists attracted by Thailand's warm climate and hospitality

Tourists on a beach in Koh Samui in southern Thailand. Photo: Khaosod

Interviews conducted by the Bangkok Post revealed that many foreign tourists cite Thailand's tropical climate, vibrant culture, and warm hospitality as the main reasons they chose the country as a travel destination during Chinese New Year.

Wang Lin, a visitor from Shanghai celebrating his fifth visit to Thailand, notes that he always returns because of the pleasant climate, exceptional cuisine, and overall sense of security in the country.

He said Thailand remains a stress-free destination where he feels comfortable and welcomed.

Similarly, another traveler from Shanghai, Wen Mu, who visited Thailand for the second time, highlighted the country's rich culture and friendly atmosphere as the main reasons why she enjoys spending Chinese New Year there.

She described the celebrations as both festive and immersive, offering a unique experience unlike any in her home country.

Impact on the global travel industry

Asian tourists at Suvarnabhumi Airport in Bangkok. Photo: Bangkok Post.

Thailand's growing reputation as a top Chinese New Year destination is changing travel trends, particularly in the Asian tourism industry.

1. Increase in the number of air travel in the region

The growing interest in Thailand during this period led airlines to expand routes and flight frequencies to accommodate the influx of travelers.

Major airports in China, Hong Kong and Singapore have reported an increase in the number of travelers to Thailand.

2. Opportunities for tour operators

Travel agencies and tour operators specializing in festivals have created new itineraries tailored to Chinese New Year visitors, incorporating both cultural and leisure activities.

1. Sustainable Tourism Initiatives: With the increase in tourist numbers, Thai authorities are emphasizing sustainable tourism practices, encouraging responsible travel and supporting environmentally friendly initiatives.
2. Increased economic gains: The influx of visitors translates into increased spending on accommodation, dining, shopping, and entertainment, which significantly benefits the Thai economy.

Future Outlook: Thailand's Tourism Growth in 2025

Passengers on the Bangkok MTR. Photo: TTW

Thailand's ability to attract record numbers of visitors during Chinese New Year underlines its strong position in the global tourism market.

In the future, the country aims to further diversify its offerings, promote lesser-known regions and improve tourism infrastructure to maintain this momentum.

Agoda's analysis suggests that Thailand's ability to blend tradition with modern comforts is key to its continued success.

By offering an enriching cultural experience while ensuring accessibility and comfort, the country remains an ideal destination for vacationers.

Source: TTW