The feminist film Barbie is a huge hit in Thailand

The fantasy comedy "Barbie" has won the hearts of Thais, even though they don't have any particular affinity with the doll from the United States.

According to Thailand's Box Office, 'Barbie' was the second most popular film in Thai cinemas, behind 'Oppenheimer'.

The film 'Barbie' generated revenue of 430,725 euros (16.3 million baht) on July 23.

The film, which was released on July 20, received a positive reception from Thai audiences, even though most of them don't buy Barbie dolls due to their high price.

The Thai newspaper Bangkokbiznews conducted a survey to find out why the film won the hearts of Thais and found five main reasons.

The five reasons for Barbie's success in Thailand

1. The familiarity of the Barbie film

Barbie may not be the best-selling doll in Thailand, but she has become very familiar since her debut 60 years ago.

According to doll manufacturer Mattel, the brand generated up to €1.3 billion ($51.7 billion baht) last year.

In addition to dolls, many Thai teenagers are familiar with the animated films launched since 2001.

2. A visually appealing universe

The film takes the audience to the colorful world of 'Barbie Land', an artificial city in Barbie's bright pink theme.

In addition, many Hollywood superstars star in the film, including Australian actress Margot Robbie as Barbie and Canadian actor Ryan Gosling as Ken.

3. The feminist message of the Barbie film

Most people think that 'Barbie' was created to attract children, but that's not true.

Margot Robbie stated in an interview that the film reflected a feminist vision in which women play a more important role than men.

The film is a success among women and LGBTQ+ people who are more sensitive to social equality.

They appreciate the fact that the film shows people's weaknesses, their self-awareness, and their doubts.

However, some men say that the film portrays men as weak and unable to lead.

4. A skillful achievement

“Barbie” was directed by American director Greta Gerwig, whose previous films “Lady Bird” and “Little Women” were well received by the Thai public.

5. An extravagant promotion

Warner Bros Pictures invested up to €135 million to promote “Barbie”.

This amount is higher than the production cost of €131 million.

The promotions include:

• A website with artificial intelligence that allows users to transform their photos into Barbie-style posters.
• The opening of a bright pink house called “Barbie's Malibu Dream House” for rent via the Airbnb platform.
• The launch of advertisements in public transportation, including airplanes and buses, around the world.
• The marketing of special products.

In Thailand, photo booths are available in cinemas and special gifts are offered to viewers.

Source: The Nation Thailand