Tourist security: Thailand launches its "Seal of Trust"

The country is welcoming international tourists during the high season with the 'Trusted Thailand Stamp' label (Trusted Thailand Stamp).

After the numerous cases of tourist kidnappings in Thailand to fuel fraudulent call centers in Burma and Cambodia, which led to a sharp decline in Chinese tourism, the kingdom is trying to reassure travelers with this new label.

The Ministry of Tourism and Sports, in collaboration with the Tourism Authority of Thailand (TAT), stated that it attaches great importance to security and service standards for international tourists visiting Thailand.

To enhance confidence and comfort, TAT has introduced the 'Trusted Thailand Stamp' label, a symbol of reliability and assurance for travelers across the country.

The project is carried out in collaboration with various public and private organizations, which evaluate tourism-related businesses and help them improve their services.

What is the Trusted Thailand Stamp?

Label 'Trusted Thailand Stamp' (Trusted Thailand Stamp).

The pilot phase covers four types of establishments:

1. Hotels and accommodations
2. Restaurants
3. Large stores and shopping centers
4. Leisure and attractions

These establishments are evaluated based on key security practices, including:

1. General security measures for tourists

Businesses must provide a safe environment for visitors by:

• Installing CCTV cameras in key areas
• Implementing clear emergency exits and evacuation plans
• Ensuring that staff are trained for emergency situations
• Implementing other security measures adapted to each type of business

2. Payment security controls

Businesses must offer safe and convenient payment options, including credit/debit card systems and electronic payment platforms that support multiple currencies and channels.

They must also ensure the protection of personal and payment information.

3. International communication services

To assist international tourists, businesses must be able to communicate in English or Chinese.

This involves having staff who speak these languages, using translation tools, and providing information documents or signs in English or Chinese.

4. Accessibility

Businesses must ensure that tourists can easily and safely reach their establishment, whether by public transportation, easy-to-follow routes, or shuttle services.

The 'Trusted Thailand' label not only improves the service standards of tourism-related businesses in Thailand but also reassures visitors that certified establishments prioritize service safety and reliability.

The official presentation of the 'Trusted Thailand' label

Official ceremony for the presentation of the 'Trusted Thailand' label in Bangkok. Photo: TAT News

On November 13, 2025, TAT held a press conference and the official ceremony for the presentation of the 'Trusted Thailand' label at KBank Siam Pic-Ganesha Hall, Siam Square One in Bangkok, in the presence of representatives from the four categories of establishments.

Tourists can view the list of certified establishments on the official 'Trusted Thailand' website, where they can also register to evaluate and provide feedback on participating businesses.

TAT believes that the 'Trusted Thailand Stamp' label will significantly improve safety standards across the Thai tourism sector.

International travelers, particularly Chinese visitors, will be able to feel confident and travel without worry in Thailand.

In addition, this certification reflects Thailand's willingness to welcome tourists and provide them with optimal comfort during the high season.

See also:

The terrible floods in southern Thailand are hitting tourism

Thailand: Chinese tourism in freefall, how to revive it?

Thailand denies kidnapping 11 South Korean tourists

Kidnapping and organ trafficking: Thailand faces the Belarusian case

Tourist Kidnappings in Thailand: Immigration Accused, She Denies

Source: The Nation Thailand