Khao Yai, Thailand's natural gem, crowned Asia's second rural destination

Agoda ranked Khao Yai, Thailand, as Asia's second most popular rural destination for travelers seeking an escape from city life.

Khao Yai is home to Thailand's third largest national park, which is a UNESCO World Heritage Site for its rich biodiversity and ecological importance.

See: Visiting Khao Yai National Park in Thailand, the complete guide

Location of Khao Yai National Park on a map of Thailand.

The ranking, compiled by the digital travel platform, took into account rural destinations with populations of up to 50,000 in eight Asian countries.

The results are based on accommodation search data on the platform between February 15 and August 15, 2025.

Rural destinations, especially those nestled in the mountains and hills, are gaining popularity with travelers who want to immerse themselves in local culture and natural beauty.

These charming highland locations offer a slower pace of life, allowing visitors to relax and connect with their surroundings, away from the hustle and bustle of crowded urban centers.

Asia's 8 Most Popular Rural Destinations

Agoda's ranking of Asia's best rural areas.

Here's Agoda's full list of the continent's most beautiful rural getaways.

1. Cameron Highlands (Malaysia)

Nestled in the heart of Malaysia, the Cameron Highlands are renowned for their cool climate and magnificent tea plantations.

Travelers can explore lush green landscapes, visit flower gardens and taste fresh produce from local farms.

The highlands offer a peaceful refuge with opportunities to hike and explore charming villages.

2. Khao Yai (Thailand)

Khao Yai is a nature lover's paradise, home to Thailand's oldest national park, founded in 1962.

Visitors can go on safaris to spot wildlife, explore waterfalls and enjoy panoramic views from scenic vantage points.

The region's rich biodiversity and outdoor activities make it a must-see for adventure lovers.

3. Puncak (Indonesia)

Located in West Java, Puncak is famous for its stunning mountain views and tea plantations.

Travelers can enjoy a refreshing getaway from the city, with the opportunity to hike, paraglide, and explore local markets.

The cool climate and natural beauty make Puncak a popular weekend getaway destination.

4. Fujikawaguchiko (Japan)

Located near Mount Fuji, Fujikawaguchiko offers stunning views of Japan's iconic peak.

Visitors can relax in hot springs, explore traditional Japanese gardens and enjoy seasonal festivals.

The city's proximity to Mount Fuji makes it an ideal starting point for exploring the region's natural wonders.

5. Kenting (Taiwan)

Kenting is a coastal gem known for its pristine beaches and vibrant marine life.

Travelers can enjoy water sports, explore coral reefs, and relax on sandy beaches.

The region's national park offers hiking trails and scenic viewpoints, making it a perfect destination for nature lovers.

6. Sapa (Vietnam)

Sapa is a mountainous destination famous for its rice terraces and local villages.

Visitors can hike through stunning landscapes, experience unique culture, and enjoy breathtaking views of the Hong Lien Son mountain range.

The incomparable charm and cultural richness of Sapa make it an unmissable destination.

7. Munnar (India)

Munnar is a hill station in Kerala known for its tea plantations and misty mountains.

Travelers can explore lush green hills, visit tea museums and enjoy nature reserves.

The region's cool climate and natural beauty offer a tranquil escape from the hustle and bustle of city life.

8. Pyeongchang-gun (South Korea)

Pyeongchang-gun is a winter wonderland, famous for hosting the 2018 Winter Olympics.

Visitors can enjoy skiing, snowboarding and other winter sports here.

The region's beautiful scenery and cultural attractions make it an ideal year-round destination for travelers seeking adventure and relaxation.

Agoda welcomes Khao Yai's recognition

Photo of Khao Yai and Agoda logo.

Akaporn Rodkong, Agoda Country Manager for Thailand, said:

“We are pleased to see Khao Yai ranked among the best rural destinations in Asia.

It has long been a favorite destination for Thais, and today, more and more travelers across Asia are discovering what makes it so special, from its clean air and national parks to its relaxed pace of life.

At Agoda, our goal is to make travel easier for everyone, and we're proud to help more people explore amazing places like Khao Yai, whether for a weekend getaway or a longer nature getaway.

Khao Yai confirms its appeal to travelers

Pig-tailed macaques in Khao Yai National Park. Photo: Rushen

With this ranking, Khao Yai confirms its status as an essential destination for travelers in search of nature and authenticity.

Between spectacular waterfalls, animal safaris, picturesque villages and mountain landscapes, the region seduces Thais and foreign visitors alike.

It perfectly illustrates the rise of rural destinations, where fresh air and a relaxed pace of life offer an ideal alternative to the hustle and bustle of large Asian cities.

By combining unspoiled nature and accessibility, Khao Yai stands out as a model of sustainable tourism in Asia, inviting travelers to rediscover the essential: the simple and soothing beauty of the great outdoors.

See also:

Thailand: Rare animals thrive in Khao Laem National Park

Thailand: Wild elephant kills tourist in national park

Leopard spotted in central Thailand national park

New flower discovered in Thailand national park

Bangkok and Khao Yai National Park ranked among the World's Best Places in 2021

Source: Thailand4